The Science Behind Screen-Free Play: Why Pretend Play Matters More Than Ever

In today’s digital world, it’s easier than ever for children to spend hours in front of screens. From tablets and televisions to smartphones and gaming consoles, screens have become a go-to for entertainment. But research is clear: screen-free, imaginative play is still essential for healthy development in early childhood, and it’s something no app can replace.

At Playtisserie, we’re passionate about creating toys that support the kind of play that nurtures creativity, connection, and cognitive growth. Let’s take a look at why screen-free play is so important, and how you can encourage more of it at home.

Image @coraliesplayroom

What is screen-free play?

Screen-free play is exactly what it sounds like, play that happens without digital devices. It’s hands-on, open-ended, and often child-led. Think dress-ups, role play, pretend shops, tea parties, building forts, or “cooking” with felt food in a play kitchen.
This kind of play activates a child’s imagination and allows them to explore the world in their own way, on their own terms.

Why limiting screen time matters.

According to guidelines from the World Health Organisation and the Australian Government, children aged 2–5 should have no more than one hour of screen time per day. But studies indicate that many children are far exceeding this limit, and it can impact their development in subtle but significant ways.

Excessive screen use in early childhood has been linked to:

  • Reduced attention spans
  • Poorer language development
  • Increased behavioural challenges
  • Lower quality sleep
  • Less time for physical movement and real-world learning

While screens aren’t all bad, it’s about balance and giving children more opportunities to interact with people, toys, and environments that stimulate all their senses.

The power of imaginative play 

Imaginative or pretend play isn’t just entertaining, it’s developmentally essential. When children role play real life scenarios or invent their own stories, they’re learning to:

  • Solve problems
  • Think creatively
  • Develop empathy
  • Practice communication
  • Regulate emotions
  • Build social skills

From “baking” a birthday cake to running a pretend shop, each playful moment is laying the foundation for cognitive, emotional, and social growth.

Toys that support screen-free, imaginative play

Not all toys are created equal. The best toys for screen-free play are:

  • Open ended (can be used in multiple ways)
  • Tactile and engaging
  • Beautifully made and calming to the senses
  • Simple, not noisy, flashing, or battery-operated

That’s why at Playtisserie, we create toys that encourage slow, thoughtful, and joyful play. Our felt and rattan toys are designed to blend into your home and your child’s imagination, not compete for their attention like a screen.

Simple ways to encourage screen-free play at home

  • Create a dedicated play space with inviting toys, soft rugs, and low shelving.
  • Rotate toys to keep the experience fresh without overstimulation.
  • Play together when you can. Your presence encourages deeper engagement.
  • Model pretend play if needed. Children often follow your lead.
  • Be patient. Sometimes it takes a few minutes for children to shift gears from screen time to imagination mode.

Even just 20 minutes a day of unstructured, imaginative play can have long-lasting benefits for your child’s development.

Let’s bring back the magic of play

Screens may be here to stay, but the magic of pretend play will never go out of style. By offering screen-free options at home, you’re giving your child the chance to grow, connect, and create on their own terms, and that’s a beautiful thing.

Explore our range of imaginative toys and rediscover the joy of simple, meaningful play.

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